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The Platform
Design Principles - A Work in Progress
What we won't be doing...
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Designing for addiction and to maximize time spent on platform
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Relying only on tech bandaids (aka time limits or auto log outs) to guide mindful usage
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Measuring success only based on actions taken in app
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Creating dependencies on the app for well-being or self esteem
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Ignoring & glossing over the externalities we generate
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Building for viral growth
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Seeing those who use our product as "users"
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Ignoring the complexity & nuance of the human experience, intend for users to only be comfortable and "happy" at all times
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Adopting a business model that compromises our citizens' well-being.
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Pretending (or claiming) to have all the answers.
What we will do...
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Design intentionally to support ‘citizens’ in meaningful ways -
create technology that supports humanity in reaching our full potential, as individuals & a collective.
Start by fostering belonging - deepen our relationship with Self, Other, World. -
Design for personal autonomy: support inner awareness of limits & capacities -
connect people deeper with their bodies, with their inner sensations, to create space to recognize when they have had enough time on the platform - if they are dissociating or tuning out. Strategic use of tech 'bandaids.' -
Design for online and in-person connection -
see our 'citizens' as whole-humans with lives outside the app & aim to enrich it. Recognize our responsibility and create in a way that connects local communities & empowers them to be more alive in it. -
Help people source & cultivate a healthy self-esteem from within -
connecting people with both inner and outer resources will always be our goal - and our app just one option to enhance well-being. -
Continue to seek feedback from our 'citizen base' (user base) -
to understand the positive and negative externalities we generate. Pivot and experiment accordingly.​ -
Build intentionally and mindfully, with space for reflection within the organization -
prioritize the impact / quality of the experience over onboarding as many as possible. Manage resources and implement strategies accordingly as scale grows to maintain quality of experience. -
Regard our 'users' as citizens -
who play a pivotal role in co-creating the platform. Give them space to advocate for their interests - look into co-op models. -
Embrace the nuance of the human experience -
growing often comes as a result of discomfort, but there is a fine line between 'uncomfortable' and 'unsafe.' Make the commitment to evolve our technology as we evolve our understanding of humanity. -
Align business model with the goals of the organization -
embody our values at all levels - make working at Be to Belong a vehicle for reaching your full potential. Continue in curiosity to understand human biases and organizational behavior. -
Seek advisors from many (close to all?) sectors -
create holistic understanding of problems and solutions by seeking out voices from ~all industries and identities in the conversation. Aim to bridge and create spaces for deep listening.
Our Framework
Relationship with Self
Relationship with Other
Relationship with World
Integration & Unexpected Connections
"When truth is realized and fully felt, change happens naturally."
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